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2 Signs That You Will Become Wealthy One Day..” by Alex Hormozi

Alex Hormozi is an entrepreneur, author, and investor known for his success in buying and growing businesses. He has a strong presence on social media, where he shares business tips and insights, particularly related to the fitness industry. Hormozi is the founder of Gym Launch, a company that helps gym owners grow their businesses. He has also authored books, including "$100M Leads," and hosts events to share his knowledge and strategies. His approach often challenges conventional wisdom, focusing on strategic thinking and efficiency rather than mere hard work.

In this video, Alex Hormozi discusses two ways to identify potential wealth in individuals and how one can align themselves with those character traits. He emphasizes the importance of mindset shifts in perspective that allow people to have an unfair advantage. The two traits he focuses on are related to time and money.

Key Insights:

  1. Measuring Sticks: Hormozi talks about the concept of measuring sticks, which are base units that people use to measure things. He explains that the bigger the unit of money that people measure things in, the more likely they are to think in terms of larger financial goals. He encourages viewers to increase their base unit of measurement over time, such as thinking in terms of 10k units, cars, houses, businesses, etc.
  2. Mindset Shifts: He emphasizes the importance of hanging around people whose base unit of measurement around money is far greater than yours. This helps in thinking about money in greater terms and makes it less likely for individuals to participate in low-value activities.
  3. Rich Dads vs. Poor Dads: Hormozi contrasts the teachings of rich and poor dads, stating that rich dads generally teach their kids to go after higher leverage opportunities with bigger base units of money.

Actionable Recommendations:

  • Align with Successful Mindsets: Surround yourself with individuals who think in terms of larger financial units. This can help you shift your mindset towards greater financial goals.
  • Focus on Higher Leverage Opportunities: Seek opportunities that align with your increased base unit of measurement. Avoid low-value activities that don’t align with your financial goals.
  • Educate Yourself: Consider the teachings and mindset of successful individuals and how they approach money and time. Apply these principles to your own life and business.

Analytical Questions:

  • How can the concept of measuring sticks be applied to your current trading strategies or investment decisions?
  • What opportunities are you currently pursuing that align with your desired base unit of measurement?
  • How can you strategically surround yourself with individuals or resources that encourage a mindset shift towards greater financial success?

Additional Information:

The video is part of Alex Hormozi’s channel, where he shares business tips and insights. He owns, a portfolio of companies generating over $100 million a year. He also mentions his investment in various businesses, ranging from YouTube channels to local businesses to IT services.


Alex Hormozi’s video provides valuable insights into the mindset and behaviors that can lead to financial success. By understanding the concept of measuring sticks and aligning oneself with successful mindsets, individuals can position themselves for greater wealth. The video encourages a shift in perspective that focuses on higher leverage opportunities and a more substantial understanding of money.

Please let me know if you would like further details or insights from the remaining transcript chunks of the video.

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