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The potentially dangerous implications of an AI tool creating extremely realistic video | PBS NewsHour

Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.

Unveiling Sora: The Rise of AI-Generated Videos and the Deepfake Dilemma

Artificial intelligence has taken another leap forward with the creation of Sora, an AI program developed by OpenAI capable of generating incredibly realistic videos from simple text prompts. While this technology represents a remarkable achievement in AI, it also raises serious concerns about the potential for misuse, particularly in the form of deepfakes.

The Terrifying Implications of Sora

Oren Etzioni, the founder of True, has expressed deep concern over the implications of Sora and similar AI technologies. The ability to create highly convincing videos with just a few words of suggestion opens the door to a wide range of potential abuses. Deepfakes, which are videos that have been digitally manipulated to depict events that never occurred or to make people appear to say things they never said, pose a significant threat, especially in the context of elections.

The Threat of Deepfakes

The use of AI-generated videos to create forgeries is a growing concern. Imagine a scenario where a video surfaces on social media showing a political candidate engaged in inappropriate behavior or making controversial statements. Even if the video is entirely fabricated, the damage to the candidate’s reputation and the potential impact on an election could be substantial.

Proposed Solutions

To address the threat posed by deepfakes, various solutions have been proposed. One approach is to use watermarks on AI-generated videos to signal that they are not authentic. However, this approach is not foolproof, as bad actors may choose not to use watermarks or could use models that do not have identifiable characteristics.

The Need for Regulation and Education

Beyond technological solutions, there is a need for better regulations and education around the detection of deepfakes. Educating the public about the existence of deepfakes and how to spot them can help mitigate their impact. Additionally, regulations that prohibit the creation and dissemination of deepfakes, especially close to elections, can help deter their use for malicious purposes.

The Future of Deepfakes

As AI technology continues to advance, the threat posed by deepfakes is likely to grow. The rapid pace of development means that detecting deepfakes may become increasingly difficult, leading to a potential escalation in the use of this technology for malicious purposes.


The rise of AI-generated videos presents both incredible opportunities and significant challenges. While technologies like Sora have the potential to revolutionize industries such as entertainment and advertising, they also raise serious ethical and societal questions. As we move forward, it is crucial that we work together to develop strategies to mitigate the risks posed by deepfakes and ensure that the power of AI is used responsibly.

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