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The Choice | How To Improve Decision Making Skills” by Alex Hormozi

Alex Hormozi is an entrepreneur, author, and investor known for his success in buying and growing businesses. He has a strong presence on social media, where he shares business tips and insights, particularly related to the fitness industry. Hormozi is the founder of Gym Launch, a company that helps gym owners grow their businesses. He has also authored books, including "$100M Leads," and hosts events to share his knowledge and strategies. His approach often challenges conventional wisdom, focusing on strategic thinking and efficiency rather than mere hard work.

The video focuses on the complex relationship between decision-making and outcomes, particularly in entrepreneurship. Alex Hormozi emphasizes the importance of decision-making as a critical skill and explores the disconnect between making the right decision and achieving the desired outcome. He uses examples like Bitcoin investment and Warren Buffett’s investment philosophy to illustrate his points.

Key Insights:

  1. Decision-Making Process: Hormozi argues that the decision-making process is the most valuable asset an individual has. It guides choices in various aspects of life, including business opportunities, pricing, marketing, mentoring, and personal relationships.
  2. Right Decision, Wrong Outcome: A central theme of the video is the idea that one can make the right decision based on sound reasoning and still experience an undesirable outcome. Hormozi uses the example of choosing not to invest in Bitcoin, a decision that may have been logically sound but led to a missed opportunity for profit.
  3. Speculative vs. Intrinsic Value: Hormozi contrasts speculative investments, like Bitcoin, with investments in intrinsic value, such as businesses that produce profit or tangible goods. He references Warren Buffett’s investment philosophy, which emphasizes intrinsic value and production.
  4. Consistency in Decision Making: The speaker warns against changing one’s decision-making framework based on isolated outcomes. He stresses the importance of consistency in applying the same decision-making context or framework across various scenarios.

Relevance to Trading and Investment:

  • Investment Philosophy: Hormozi’s discussion on speculative vs. intrinsic value investments can be applied to various asset classes, including stocks, commodities, and cryptocurrencies. Understanding the underlying value of an asset and its potential for production or profit is essential in investment decisions.
  • Risk Management: The video’s insights into the disconnect between decisions and outcomes highlight the importance of risk management in trading and investment. Recognizing that sound decisions may still lead to undesirable outcomes emphasizes the need for robust risk management strategies.
  • Decision-Making Framework: Developing a consistent decision-making framework, as Hormozi suggests, is vital for traders and investors. It enables them to make informed decisions based on a set of principles rather than reacting impulsively to market fluctuations.

Actionable Recommendations:

  1. Evaluate Investment Philosophy: Assess your current investment philosophy and ensure it aligns with your risk tolerance, investment goals, and understanding of intrinsic vs. speculative value.
  2. Strengthen Risk Management: Implement or enhance risk management strategies to mitigate the impact of undesirable outcomes, even when decisions are made based on sound reasoning.
  3. Develop a Decision-Making Framework: Create a consistent decision-making framework that guides your trading and investment choices. This framework should be flexible enough to adapt to changing market conditions but grounded in core principles that align with your investment philosophy.

Questions for Further Analysis:

  • How can the concept of right decisions leading to wrong outcomes be quantified and incorporated into a risk management strategy?
  • What specific criteria can be used to differentiate between speculative and intrinsic value investments across various asset classes?
  • How can a decision-making framework be tested and refined to ensure it remains effective in different market conditions?


Alex Hormozi’s video offers valuable insights into the complexities of decision-making, particularly in the context of entrepreneurship and investment. By understanding the nuances between decisions and outcomes and recognizing the importance of consistency in decision-making, traders and investors can enhance their strategies and navigate the uncertainties of the financial markets.

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