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Shark Tank’s Mark Cuban Answers Business Questions: A Deep Dive into Entrepreneurial Wisdom

Mark Cuban is an esteemed American entrepreneur, engaging in diverse sectors such as business, film production, investment, and television. Renowned as the proprietor of the Dallas Mavericks, a significant stakeholder in 2929 Entertainment, and a key participant as a "shark" on the esteemed ABC reality show Shark Tank.

Concise Introduction

In a recent video by WIRED, Mark Cuban, the self-made billionaire, NBA owner, and Shark Tank investor, took to answering questions from Twitter about entrepreneurship, investment, and business. The video is a treasure trove of insights, covering everything from when to quit your job to start a business, to the future of crypto and NFTs. This article aims to distill the key takeaways and provide a comprehensive look at Cuban’s entrepreneurial wisdom.

The One Investing Tip From Billionaire Mark Cuban That’s Perfect For Entrepreneurs.

Key Takeaways

  1. Entrepreneurship Requires Preparation: Before quitting your job to start a business, make sure you have at least six months of living expenses saved up.
  2. Sales Are Crucial: No business can succeed without sales. Cuban emphasizes the importance of being good at sales and always being in “selling mode.”
  3. The Future of Crypto: Cuban believes that crypto is far from dead but is waiting for its “Instagram moment” to become mainstream.
  4. Why Businesses Fail: Lack of sales, poor preparation, and insufficient effort are the main reasons businesses fail.
  5. Raising Money is Not an Accomplishment: Cuban warns against focusing solely on raising money, as it’s an obligation, not an achievement.

The Leap into Entrepreneurship

One of the most common dilemmas people face is whether to leave their full-time jobs to become entrepreneurs. Cuban’s advice is straightforward: “Save your money first.” He emphasizes the importance of being financially prepared and having a well-thought-out plan. The stories of people who quit their jobs, started a company, and failed are not as widely publicized as the success stories, but they are far more common.

The Importance of Sales

Cuban is unequivocal about the importance of sales in any business. “Everything always goes back to sales,” he says. If he had only a phone and $500, Cuban would take up a sales job, excel at it, and then either negotiate for a higher commission or start his own business. This highlights the critical role of sales skills, not just in starting a business but also in personal financial survival.

The Billionaire Tax Debate

When asked about billionaires and taxes, Cuban is candid: “We should pay more in taxes.” He argues that the infrastructure, education, and healthcare systems that have helped him achieve his success are funded by taxes. Therefore, contributing back to the system is not just an obligation but a form of patriotism.

Crypto and NFTs: The Future is Bright but Uncertain

Cuban is optimistic about the future of cryptocurrencies and NFTs. However, he believes that the crypto world is still waiting for that killer app that will make it mainstream, similar to how Instagram and Snapchat did for smartphones. He also sees potential in using NFTs for things like event tickets, which could revolutionize the way we think about ownership and resale value.

Why Do Businesses Fail?

According to Cuban, businesses primarily fail due to a lack of sales. Preparation and effort are the other two pillars. Many entrepreneurs don’t do their homework on the industry, competition, and customer demographics, leading to failure. Cuban’s formula for success is simple: Sales + Preparation + Effort + Intelligence = Success.

The Pitfalls of Raising Capital

Cuban warns against the allure of raising capital. “Raising money is not an accomplishment; it’s an obligation,” he states. The more money you raise, the more of your company you have to give away. This dilution of ownership can have long-term consequences, especially if the investors push the company in directions the founder doesn’t want to go.

Daily Habits for Success

Cuban attributes his success to three daily habits: reading, being curious, and being agile. He emphasizes the importance of continuous learning and adapting to new information and circumstances.


Mark Cuban’s insights into entrepreneurship are both enlightening and practical. From the importance of preparation and sales to the future of crypto and the pitfalls of raising capital, his advice spans the breadth of entrepreneurial challenges. Whether you’re a budding entrepreneur or an established business owner, Cuban’s wisdom offers valuable lessons for all.

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