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Get RICH in 2023: Live like you’re BROKE by Alex Hormozi

Alex Hormozi is an entrepreneur, author, and investor known for his success in buying and growing businesses. He has a strong presence on social media, where he shares business tips and insights, particularly related to the fitness industry. Hormozi is the founder of Gym Launch, a company that helps gym owners grow their businesses. He has also authored books, including "$100M Leads," and hosts events to share his knowledge and strategies. His approach often challenges conventional wisdom, focusing on strategic thinking and efficiency rather than mere hard work.

The video “Get RICH in 2023: Live like you’re BROKE” by Alex Hormozi is a guide to financial discipline and strategic living. Hormozi shares his personal experiences and strategies for living frugally while maximizing income. The video is divided into key areas focusing on food, transportation, living arrangements, networking, and financial habits.

Key Insights

  1. Living Frugally: Hormozi emphasizes the importance of living below one’s means, especially when starting out. He shares his own experience of living on $1,500 a month while earning much more, allowing him to save and invest.
  2. Food Strategy: He discusses his approach to eating out cheaply at places like Chipotle, Panda Express, and Chick-fil-A. He also mentions the option of living on bread and peanut butter as an extreme measure.
  3. Transportation: Hormozi advises buying a used vehicle between 5 and 10 years old for $10,000 or less. This eliminates car payments and reduces insurance costs.
  4. Living Arrangements: He shares his experience of living in shared spaces, even sleeping on the floor of his gym. He emphasizes the importance of living in areas where opportunities are abundant, even if it means sharing a room.
  5. Networking and Relationships: Hormozi stresses the importance of connecting with people who can open doors and provide opportunities. He advises accepting the first invite, researching the person you’re meeting, and providing value in the relationship.
  6. Financial Habits: He encourages checking the bank account daily and tracking balances in a Google Sheet. This habit helps in understanding money flow and getting competitive with savings.
  7. Entrepreneurial Mindset: Hormozi’s approach is rooted in an entrepreneurial mindset, focusing on maximizing income while minimizing expenses. He views money as a game and emphasizes the importance of paying attention to finances.

Actionable Recommendations

  1. Evaluate Your Spending: Analyze your spending habits, especially in areas like food, transportation, and living arrangements. Find ways to reduce costs without sacrificing quality of life.
  2. Invest in Relationships: Build and nurture relationships with people who can provide opportunities and mentorship. Be proactive in offering value to others.
  3. Monitor Your Finances: Make a habit of checking your bank account daily and tracking your balances. This will help you understand your financial flow and make informed decisions.
  4. Embrace Frugality: Consider adopting a frugal lifestyle, especially if you are in the early stages of building wealth. This approach can free up resources for investment in skills, education, and business opportunities.
  5. Consider Side Hustles: Explore flexible job opportunities like driving for Uber if you need additional income. This can provide immediate earnings with flexible hours.


Alex Hormozi’s video offers a practical and strategic guide to living frugally while building wealth. His insights are drawn from personal experience and are applicable to anyone looking to improve their financial situation. By focusing on key areas of spending, building valuable relationships, and adopting disciplined financial habits, individuals can position themselves for financial success.

Analytical Questions

  1. How can the principles shared in this video be applied to specific trading strategies or investment decisions?
  2. What are the potential risks and limitations of the frugal living approach, and how can they be mitigated?
  3. How does Hormozi’s perspective on money and wealth align with or challenge traditional financial wisdom?

By reflecting on these questions and implementing the actionable recommendations, one can adopt a strategic approach to personal finance that aligns with both short-term and long-term financial goals.

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