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How to get SO rich you question the meaning of making money by Alex Hormozi

Alex Hormozi is an entrepreneur, author, and investor known for his success in buying and growing businesses. He has a strong presence on social media, where he shares business tips and insights, particularly related to the fitness industry. Hormozi is the founder of Gym Launch, a company that helps gym owners grow their businesses. He has also authored books, including "$100M Leads," and hosts events to share his knowledge and strategies. His approach often challenges conventional wisdom, focusing on strategic thinking and efficiency rather than mere hard work.

The speaker, Alex Hormozi, introduces the concept of leverage in business and how it can be applied to various aspects of entrepreneurship. He emphasizes the importance of doing things better rather than trying new things and focuses on three main points: how making money really works, why making new things is making you poor, and why better is leverage.

1. How Making Money Really Works: Leverage

A. Understanding Leverage

  • Definition: Leverage is about getting more output for the same input.
  • Importance: Leverage helps in maximizing profits and efficiency.
  • Application: It can be applied to various business aspects like sales, marketing, customer service, etc.

B. Implementing Leverage

  • Call Prioritization: Responding to leads within five minutes can triple sales.
  • CRM Implementation: Organizing leads and using tools like round-robin setup can significantly increase efficiency.
  • Mental Models: Pretending to be a person who can do things better and asking oneself what they would advise if they were coaching themselves.

2. Why Making New Things is Making You Poor: Focus

A. The Distraction Phase

  • Multiple Businesses: Having multiple businesses can lead to distraction and less profitability.
  • Lack of Focus: Spreading oneself thin across various ventures can hinder growth.

B. The Focus Phase

  • Single Focus: Concentrating on one thing can lead to exponential growth.
  • Example: The speaker shares his experience of shutting down multiple businesses to focus on one, leading to significant revenue growth.

3. Why Better is Leverage: Improvement

A. The Importance of Quality

  • Product Quality: Ensuring the product is of high quality is essential for growth.
  • Avoiding Shortcuts: Taking shortcuts can lead to negative word of mouth and hinder growth.

B. Boring but Better

  • Continuous Improvement: Regularly testing and improving landing pages, emails, ads, etc.
  • Role-Playing: Practicing with sales and customer success teams to improve performance.
  • Hiring: Taking more interviews to find the right candidate.

C. The Power of Better

  • Investing More Effort: Investing 20 times more work can lead to a thousand times more sales.
  • Example: The difference between a 7 out of 10 book and a 9.5 out of 10 book.

Demonstration: Real-World Leverage

The speaker concludes with a live demonstration of how to increase leverage by selling a book. He starts with a simple offer and gradually adds value, showing how the perceived value increases with each addition. The demonstration illustrates how a single action can be leveraged to fetch more money.


Alex Hormozi emphasizes the importance of leverage, focus, and continuous improvement in business. He encourages entrepreneurs to concentrate on one thing, do it better, and apply leverage to maximize output. The key takeaway is that success comes from years of saying no to distractions and focusing on what matters most.

Actionable Recommendations

  • Implement CRM and call prioritization to increase sales efficiency.
  • Focus on one business or project to maximize growth potential.
  • Continuously improve and test various aspects of the business, such as landing pages, emails, and ads.
  • Invest in product quality and avoid shortcuts that can lead to negative word of mouth.
  • Consider the leverage principle in all business decisions to maximize output for the same input.

Insights into Asset-Specific Movements

  • The concept of leverage can be applied across various asset classes, including sales, marketing, customer service, and product development.
  • Focusing on quality and continuous improvement can lead to exponential growth in revenue and market positioning.

This summary provides a detailed understanding of the principles discussed in the video, offering insights and actionable recommendations that align with the concepts of leverage, focus, and continuous improvement in business. By applying these principles, businesses can achieve significant growth and success.

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