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The Essence of Motivation, Perspective, and Success: The Key To Being Motivated Everyday

Gary Vaynerchuk, commonly known as Gary Vee, is an American businessman, author, speaker, and internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.

In an era where the pursuit of success is often equated with materialistic gains, Gary Vaynerchuk, a serial entrepreneur and motivational speaker, offers a refreshing perspective. In a candid conversation, he delves into the nuances of motivation, the pitfalls of chasing materialistic goals, and the importance of perspective in achieving true success. This article aims to dissect these insights, offering a comprehensive yet concise analysis for anyone looking to redefine their understanding of success and motivation.

Key Takeaways

  1. Materialistic Goals are a Trap: Chasing after six-figure salaries and big houses can lead to a cycle of perpetual dissatisfaction.
  2. The Importance of Perspective: How you view your circumstances can significantly impact your motivation and success.
  3. Value of Patience: Rushing towards goals can lead to mistakes; patience is a virtue in professional growth.
  4. Dealing with Inconvenience: Learning to tolerate short-term inconvenience can lead to long-term gains.
  5. The Power of Gratitude: Focusing on what you have, rather than what you don’t, can be a powerful motivator.
  6. Doing Right by Others: A 51/49 approach, where you aim to provide more value than you take, can lead to sustainable success.

The Fallacy of Materialistic Goals

Gary Vaynerchuk begins by addressing a common pitfall: the pursuit of materialistic goals. He argues that setting arbitrary goals like earning six figures or owning a large house can lead to unhappiness. Why? Because these goals are external markers that don’t necessarily equate to internal satisfaction. The moment you achieve these goals, you’ll find that “nothing’s changed.” This resonates with the financial principle that past performance is not indicative of future results. Just because achieving a materialistic goal provided a temporary high doesn’t mean it will offer long-term satisfaction.

The Power of Perspective

Vaynerchuk emphasizes the importance of perspective in both personal and professional life. He suggests that you can either view life through a lens of negativity or positivity; the choice is yours. This is akin to the concept of “framing” in behavioral economics, where the way an option is presented can significantly impact the decision-making process. If you frame your situation as an opportunity rather than a setback, you’re more likely to find motivation to succeed.

Patience as a Virtue

In the realm of professional growth, Vaynerchuk advises against rushing. He notes that the faster you run, the more likely you are to trip. This aligns with the risk management strategies often employed in trading, where over-leveraging can lead to significant losses. Patience, therefore, becomes your ally. It allows you the time to assess situations, make informed decisions, and ultimately succeed based on the merit of your work.

Tolerance for Inconvenience

Another crucial point Vaynerchuk makes is the ability to tolerate inconvenience. In a world that increasingly seeks instant gratification, this is a valuable trait. Whether it’s sticking to a challenging project or fulfilling a commitment, the ability to endure short-term inconvenience for long-term gain is vital. This is particularly relevant in investment strategies where holding onto assets during volatile periods often yields better returns.

Gratitude as a Motivator

Vaynerchuk also talks about the power of gratitude. He suggests that focusing on what you have, rather than what you don’t, can be a powerful motivator. This is a psychological principle known as “relative deprivation,” where your state of satisfaction is often based on how you perceive your situation relative to others. By focusing on your assets—be it health, skills, or opportunities—you’re more likely to find the motivation to achieve more.

The 51/49 Principle

Finally, Vaynerchuk discusses the importance of doing right by others. He advocates for a 51/49 approach, where you aim to provide 51% of the value in any interaction. This creates a win-win situation, fostering sustainable relationships and, by extension, sustainable success. This principle can be applied to various aspects of business, from customer relations to investment strategies, where providing consistent value leads to long-term gains.


Gary Vaynerchuk‘s insights offer a holistic approach to success, one that goes beyond materialistic gains and delves into the psychological and ethical aspects of achievement. By adopting a balanced perspective, practicing patience, tolerating inconvenience, focusing on gratitude, and aiming to provide more value than you take, you set yourself on a path to not just success, but also long-term satisfaction.

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