Table of Contents: Your Guide to Starting a Small Enterprise


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PART I: INTRODUCTION

STARTING A SMALL ENTERPRISE
What is a Small Business?
v  Some definitions
v  Strengths and weaknesses of a small business
Do You Have What It Takes To Succeed in Business?
v  The role of an entrepreneur
v  Personal characteristics of entrepreneurs
Rewards and Risks of Being an Entrepreneur
v  Rewards
v  Risks
Doing (Small) Business in the Philippines
v  Incentives to small enterprises
v  Disincentives

WHERE DO YOU START?
v  Looking within
v  Looking outside
Some Options: Buy a business, Take a Franchise, etc.
v  Buying an existing business
v  Taking franchise
Over a Hundred Business Ideas

ASSESSING YOUR BUSINESS IDEAS
The Right Type of Business
How Do You Start?
v  Selection checklist
Screening Your Ideas
v  Knowing the market for your product or service
v  Creating your product or service
v  Putting your business together
v  Looking at your finances
SWOT Analysis
Making the Final Selection

PART II: STARTING YOUR BUSINESS

THE BUSINESS PLAN
Why Plan a Business?
Components of a Business Plan

DETERMINING YOUR MARKET
v  Some definitions
Understanding Your Market
v  Segmenting the market
v  Targeting
v  Understanding your target
Analyzing the Competition
Estimating Potential Market Demand

MARKETING STRATEGIES
v  Some definitions
Product Strategies
v  Branding
v  Packaging
v  Labeling
v  Product support
v  Product attributes
Place Strategies
v  Designing places
Price Strategies
v  Factors affecting price
Promotions Strategies
v  The message
v  Promo tools
  
MAKING YOUR PRODUCT AND COMPLETING YOUR SERVICE
Choosing Your Place of Business
v  Locating where you can minimize costs
v  Other considerations
Designing Your Plant Layout for Better Efficiency
v  Calculating how much space you need
v  Putting your machines and equipment in the right place
Getting Your Machines and Equipment
v  Choosing the right machines
v  The steps to follow in purchasing
Maintaining Equipment and Machinery
Managing Your Inventory
v  Avoiding poor inventory practices
v  Controlling your inventory
v  Monitoring your stocks
v  Doing a physical count
v  Valuing your stock
Production Planning and Control
v  Why plan your production activities?
v  Production planning
v  Controlling production activities

ORGANIZING YOUR BUSINESS
The Legal Forms of Business
Registering Your Business
v  Why register?
v  Where to go and how to get there
v  Where to register
v  Steps in applying for a business name (single proprietorship) with the DTI
v  Steps in applying for a business permit in the City of Manila
The BMBE Law and Your Enterprise
v  How to register a BMBE
v  Cost of registering a BMBE
Where Else to Register
v  Some reminders when you register
Other Things to Take Care Of
Staffing Your Business
v  Who will do what?
Getting the Right People
Other Matters

COSTING YOUR PRODUCT OR SERVICE
What are Costs?
v  Benefits of knowing your costs
v  The different types of costs
Costs and Pricing
v  Costing steps for a manufacturer or a service provider
v  Costing steps for a trader
v  Costing: trading
v  Costing: service and manufacturing
v  Some ways to reduce your costs

BASIC RECORDKEEPING FOR THE NON-ACCOUNTANT
First Things First
The Chart of Accounts
The Mechanics of Keeping Score
v  1st step: Journalizing
v  2nd step: Posting to the ledger
v  3rd step: Making the trial balance
v  4th step: Making the financial statements
Books of Accounts
v  What happens if there are to many….
Financial Statements
v  Income statement
v  Balance sheet

MANAGING YOUR FUNDS
Sources of Funds
Some Poor Cash Management Practices
Nine Dos and Don’ts in Managing Your Funds
Some Cash Management Strategies

PART III: BUSINESS PLAN WORKBOOK

BUSINESS PLAN WORKBOOK
Marketing Plan
Technical Plan
Organizational Plan
Financial Plan

GLOSSARY

APPENDIX: Sample Business Plan


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The information contained in this article is for general information purposes only. We would like to extend our thanks to DTI and the people behind in realizing this guidebook. There efforts are greatly appreciated. Now we have this information FREE for us to use and eventually be one of the best guide in starting your own small enterprise in the Philippines.
Again, if you would like to receive a soft copy of "Your Guide to Starting a Small Enterprise", please send us a private message on our RICHDADph FACEBOOK page. And we will be glad to answer your queries and request. Looking forward to your comments and suggestions.